Portfolio
Projects, Campaigns, Launches & Activations
Delivered In-House & Contract Led
Client: Ted Baker
Services: Launch of the MIB – sub brand
A full 360 campaign delivering a cultural moment with strategic talent Kojey Radical & Greta Bellamancina – styled by Harry Lambert, Creative by Sunshine agency, Talent & PR by Good Culture.
Delivered as in-house lead
Client: Penelope Chilvers
Services: Seasonal Direct Mailers
Campaign led story telling to deliver a selling focus to support new launches, collaborations
and detailed messaging around the heritage and workmanship of the Penelope Chilvers collections.
Project delivered as in-house lead
Client: People, Places, Spaces
Services: Brand Strategy for Vertus Edit, Canary Wharf
Pre-Opening Brand Strategy & Guest Experience lead
Project delivered as consultant
Client: Glassette
Services: Launch of Art Kiosk
An affordable selection of art for the interiors obsessed. Identity designed by Y Wilson as an extension to the now synonymous handwriting of the founder led interiors led interior marketplace.
Project delivered as consultant
Client: Threads Styling Ltd
Services: Hosted Influencer Event
In the Hamptons to highlight Threads services across shopping, sourcing & styling – including shooting summer campaign. Influencer campaigns to support product focus – @audrey.peters. Content strategy & delivery across 3 main insta accounts – Threads Styling 800k; ThreadsGen 145k; Threads Jewels 79k.
Project delivered as in-house lead
Client: The Hoxton
Services: Hox Kids Events
Brand Concept, Strategy & Cross channel execution / Creative Direction / Shoot Production / Brand Collateral Art Direction / Copywriting
Project delivered as in-house lead
Client: Gymshark
Services: Pitch Lead & Retail Expert
Supporting experiential brand agency ‘160 over 90’ [formally XYZ] Create a branded ‘house’ experience in West Hollywood, LA filled with branded activity for ‘her’, our female consumer in over October and November, leading up to Black Friday.
Project delivered as consultant
Client: Ted Baker
Services: 360 Global Campaign
Street Party Sessions - An immersive, digital-first series of performances by British musicians – working with Eleven Management. Jungle, Joy Crookes, Little Simz & Bastille. Championing British culture and heritage while bringing ‘people back together through music & fashion’ post covid – as part of the wider initiative to support individuals across the music sector, from emerging talent to established artists and those behind the scenes moments – hosted by Clara Amfo & Munya Chawawa.
Project delivered as in-house lead
Client: The Hoxton, Shepherds Bush
Services: Shepherds Bush Opening Campaign
Pre-Opening Brand & Marketing Strategy / Creative Direction / 360 Comms Strategy / Partnerships & Cultural Programming / Event Strategy & Production
Project delivered as in-house lead
Client: Bottega Venetta x Threads Styling
Services: Brand Media Partnership
Social content led media buy to support the launch of the AW25 collection
Delivered as in-house lead
Client: Ted Baker
Services: 360 Campaign Launch Ted’s First Cosmetic Range
Launched across all digital channels & selected retail stores to support Ted Bakers innovative range of cosmetics – working with the best labs using the latest innovations in textures and pigments. The result was a truly modern approach to beauty.
Project delivered as in-house lead
Client: Gordon Ramsey
Services: Launch of 22 Bishopsgate, London [Lucky Cat & RGR High]
Media Strategy & Buying / Creative Direction & production for advertising campaign / Shoot creative & production for F&B photoshoots / Creative Agency Management
Project delivered as consultant